UGBA 101A Lecture Notes - Lecture 20: Gardasil, Cervical Cancer, Cervarix

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 101A
• Professor: Todd Fitch

Document Summary

Compe tition a nd s ubs titute s. Me rck s hould a ls o ta ke into cons ide ra tion the pros a nd cons of the drug la unching. For e xa mple , the la unching a nd re ve la tion of the drug will gra nt. Me rck with a be tte r bra nd ima ge , a nd will a ls o pote ntia lly ra is e s tock price s . A be tte r price ra nge is - pe r dos e .