ECON 100A Lecture Notes - Lecture 36: Variable Cost, Market Power, Market Price
Document Summary
Rule 1: firm shuts down only if it can reduce its loss by doing so. If you"re losses are smaller if you shut down than if you operate. Rule 2: firm shuts down only if its revenue is less than its avoidable cost. If the amount of money in sr you take in is less than the cost you pay your labor, then you should shut down. By shutting down, firm eliminates avoidable costs: Basically, if revenue (r) is greater than variable cost, it should operate (r > Also, shut down if p < avc (shown below ex. Sr: firm compares its revenue to only its avoidable (variable) cost ignores sunk fixed costs. Firm can eliminate them by shutting down. Therefore, firm shuts down if lr profit is negative: < 0. Because competitive firm is a price taker, Market price, p, does not change if firm increases output. Competitive firm maximizes profit by setting output where mc = p.