HISTORY 100AC Lecture Notes - Lecture 16: War Production Board, Neil H. Mcelroy, Fireside Chats
Document Summary
Proctor & gamble invented the radio soap opera in 1933. By the end of the 940s, p&g paid for five hours of radio programming every day. Continues to build american product line (i. e. shampoo & conditioner) Doe smelser at p&g developed market research in the mid-1920s. Sent young ladies out to households to ask informal questions about soap use. P&g also invented brand management in the 1930s. Became president of country and later secretary of defense. General motors futurama exhibit at the world"s fair. Prof: a future brought to you by the corporation. Very detailed [up to the cow"s tail] We must be the great arsenal of democracy , president roosevelt declared during a. The allies must have a crushing superiority of equipment roosevelt stated in january of 1942. 1942, november - the war production board established the controlled materials plan. Copper, aluminum, steel would be allocated to [only] major government contractors/contractees.
