MEDIAST 10 Lecture Notes - Lecture 11: Spotify, Freemium
Document Summary
Commodities = paid in full by consumers. Consumer has unlimited right to use it. Turnstile media = sell access to content. Net ix, spotify, amazon prime (once you end the subscription, you are no longer have the right to use the service) Admission may only cover some of the costs. Advertisers pay cost of media in exchange for access of consumers ( impressions ) Consumers pay in attention and increased product cost. Advertisers pay for the quality (large) or quality (niche) of audience. Pandora, spotify (otherwise, the consumer can pay the app and get rid of the ad) Eg. itunes: needs to pay for each song. Often manifests as free-to-use + premium options. Eg. freemium app-based games (consumer to play to get the premium version and free of advertisement. Combo of forms (eg. mtv = turnstile + ad-supported) Economies of scope (selling a product across multiple rev windows and logics )
