MEDIAST 10 Lecture Notes - Lecture 10: Yankee Candle, Buzzfeed
Document Summary
Provide value systems to which we understand and orient ourselves. *result: grants power to same groups over other. Example: clip from a show that targeting young men. When prof. told people that he loves a song from christen, people laugh at him cause they think a dude should like this type of song. The dominance think this song is for young women, therefore, prof. needs to be embarrassed. Example: a show that introducing a vagina. It totally inappropriate to talk about women"s part in public. Embarrassment occurs when social norms/taste hierarchies are disrupted. Overcoming embarrassment can challenge and change culture. We need to have a better ability to taste the good and bad. Material function: role in the circulation wealth. Cultural function: role in the circular of meaning. But: there"s a diff between the power of the cultural industry and the power of its impacts. Culture is also a site for play, contestation and discussion.
