MEDIAST 10 Lecture Notes - Lecture 19: Variable Pricing
Document Summary
Movie industries want to make more pro t in global (ex. Goods /services pitched at a global level rather than nat"l one. But: globalization is uneven due to inequalities of power. Political = end of cold war & opening up of new foreign markets. Econ = deregulation, loosening ownership regs & trade treatise. Cultural = new migration patterns & movements of people. Film corps want to take advantage of global audiences: Tv: us distribution are in a position of power because their: Primetime dramas are 9385$ to produce & have wide appeal. Programs" performance in the us predicts international success. Advantage for us distributions: global revenue = all pro t. Us can afford variable pricing for poorer markets. *advantage for buyer = changer than local productions. But: us faces competition at home & abroad. Home: non-us media nd more success in the us as niches. Abroad: us facing increasing competition from other markets.
