POL SCI 164A Lecture Notes - Lecture 14: Msnbc, Availability Heuristic, Conservative Democrat

• School: Berkeley
• Department: Political Science
• Course: POL SCI 164A
• Professor: Stoker Laura

Document Summary

All ac iva ed schemas come hro gh s bliminal primes (a oma ic ac iva ion of schema) Vis al ning hypo hesis (percep ion direc ed by schema) Use of do probe echniq e: if crime prime, hen black schema ac iva ed; if black schema ac iva ed, a en ion wo ld be foc sed on he black face. Posi ive prime: baske ball, s ill ac iva ed black schema. Police officers: s bliminally exposed o crime word primes ((cid:343)criminal(cid:344) (cid:343)chase(cid:344)) > do probe ask. Show police officers 5 faces in whi e or black line p wi h one face in each line p previo sly shown, asked o recall face > chose he more s ereo ypically black faces. Ask officers o answer (cid:343)does his person look criminal? (cid:344) af er looking a faces. Demons ra e vis al ning hypo hesis and bidirec ional hesis.