POL SCI 164A Lecture Notes - Lecture 20: Strip Mall
4 Apr 2018
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Social influence: environment, what others are doing or saying (1) obedience/ compliance and deference (a) influence from top to bottom (military, office setting etc. ) (b) compliance - happen in institution/ hierarchical organization, explicit pressure, influence is embraced (i) Lack of research (2) conformity (a) influenced by others regardless of their status, pressure is implicit and influence denied (b) ex. littering behavior is informed by conformity (3) group ties (i) (ii) (a) influenced by group ties: Reference groups/ large groups of which someone is a member of (ex. Formal organizations (ex. fraternity) (iii) (b) more influence from in groupo than outgroup (c) pressure may be explicit/ implicit, and influence acknowledged and denied. Outcry about the pain suffered by the subject. Research like this no longer allowed by irbs/ committees for the protection of. Advertised to recruit subjects, 40 subjects in each condition.
