CINE 121 Lecture 9: Lecture #9
Document Summary
Passive audiences are weak, vulnerable, deceived uninformed, innocent, inactive, duped, unaware, uneducated. Relationship with social ideals around children and childhood. Digital natives: those who have grown up with digital technologies and the internet as ever-present in their lives" (thomas 2011). Transmedia storytelling telling one narrative across many formats with the aim of increasing connection and engagement with an audience" (load 2014). Video on transmedia (henry jenkins) henry jenkins transmedia. Anime, films, manga, trading cards, board games, electronic games, discussion boards. Each media tells its own story in the same universe. When we think about transmedia and children, it"s increasingly common in children"s media. More fluid boundaries around programming (load, 2014) Tendency to inhabit the story world (henry jenkins 2006) Convergence is the process by which previously distinct technologies come to share tasks and resources. Media convergence and trans-media storytelling are becoming pervasive in the growth of franchises.
