COM CO 101 Lecture Notes - Lecture 30: Melania Trump, Tiger Woods, Jimmy Fallon
21 Nov 2017
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Tiger woods sex and drug scandals advertisers (gatorade) dropped him. He was still a good golf player, but people no longer trusted him: lance armstrong drug scandal advertisers (nike) dropped him; no longer trustworthy. Why do politicians make fun of themselves: humor is an important aspect of an endorser, humor enhances trust factor with your public, trump skit/appearance from jimmy fallon, hillary clinton appearance on ellen. Factors that influence credibility: deliver of nonfluencies, fillers ( umm , uhh , hmm , you know , expertise, in trustworthiness, ex. Caroline kennedy trying to get senate seat of new york: unlike hillary clinton and condoleezza condy rice, who are very, education, occupation, experience articulate people, leads to credibility, speaking rate, inconclusive, ex. Governor jan brewer"s extremely long pause: humor, trustworthiness, no effect on expertise, ex. Obama slow jam the news skit on jimmy fallon.
