COM CO 101 Lecture Notes - Lecture 19: Reputation Management
15 Mar 2016
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Document Summary
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics -prsa. Stakeholder- a group/person that has an interest in the organization (publics) Public affairs- interaction between government and organization. Investor relations-deal directly worth those that are putting the money into the brand. Media relations-working directly with media to make sure that traditional/social and trade media are working with the organization. Employee relations-employees are receiving all the info they need to make the company run smoothly. Advertising has complete control while pr has to go through media to get the message out. Media relations- communicating with reporters, pitching ideas. Event management- events help build bridges with key stakeholders. What should we do about the problem? .
