COM CO 101 Lecture Notes - Lecture 10: Transmedia Storytelling, Metanarrative
15 Mar 2016
School
Department
Course
Professor
Document Summary
Uses a number of production techniques over a number of platforms to create new and very personal media experience. Aks interactive or participatory media/ immersive media/cross-platform or multi- platform storytelling. Audiences are demanding content where and when they want it. Demand: audiences expect their media to be social, participatory and customized for every device. Buzz: transmedia is exploding in hollywood and on madison av. Must be robust so it can withstand the extensions. Scope, scale, and depth of character and story. Flexible licensing, better- own it all ex disney. Deep rich fictional world with a past present and future. Timeless story elements, story lines that are interwoven. Must share same basic vision and mythology. Must be able to stand up to analysis. Doesn"t mean it must be grand or important . Pervasive- any device, anywhere, anytime, any media. Participatory- allow audience to interact with narrative, characters and each other. You need to decide with content and characters.
