COM CO 101 Lecture Notes - Lecture 9: Prosumer, Media Play, Consumerism
8 Sep 2016
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Document Summary
Media nowadays are: frenetic, disruptive, blurred, disorienting, dynamic, repetitive, (like viewing media in choppy little pieces) Overarching themes: media are constructed, people are active recipients of media messages, media play a role in the way we see the world, critical interpretation and analysis. These ideas can be applied to more than just ad. Reconstructing media messages: big butts anaconda, looking at women to being a woman (fit her narrative) The rise of the prosumer : what is our role, (producer consumer, creating and consuming something, to respond to dominant messaging. How are we the users: create identities, network, stay in touch. How are we consumers: we absorb content on social media. How are we the product: become a product of the messages we see, data is used by advertising companies, we are their capital (they sell us to advertisers, social and emotional engagement. We are active in this process and can decide what we think is important.
