COM CO 101 Lecture Notes - Lecture 8: Relativism, Categorical Imperative, Act Utilitarianism
8 Sep 2016
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Ethics: different, but related, concepts, morals, ethics, laws. Ethics: a classical concern: aristotle, nichomachian ethics, ethos (credibility) A good man speaking well. : debate over effective v. good communicators. Why ethics matter: the power of communication demands some checks and balances on how we wield that power as communicators, communication careers are built on reputation, ethos, don"t" fall for misrepresentations of com career fields. Communication codes of ethics: society professional journalists, public relations society of america, american association of advertising agencies, institutional review board (and other university groups focused on ethical research) Types of ethical approaches: (1) teleological ethics, focus on consequences (ends) o. Ends justify the means : (2) deontological ethics, focus on actions/decisions (means) (1) teleological ethics, ethical egoism, what is the outcome for me, utilitarianism, act utilitarianism. Best action to benefit the most: rule utilitarianism. Best rule to benefit the most (2) deontological ethics (kant: pure rule deontology, categorical imperative.
