SAR HS 396 Lecture Notes - Lecture 22: Crisis Communication, Risk Perception
9 Aug 2018
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Risk communication: 7 cardinal rules listen to the public"s concerns. Accept and involve the public as a partner. Plan carefully and evaluate the outcome of the communication efforts. Personal risk inequity: difference between what a risk analyst will say and what a citizen will say. Mental noise model: focuses on how people process information under stress. High stress, low processing of information: people under stress typically focus on the negative over the positive focus on the first and last things they hear. Process information at several levels below their education level. Attend to no more than three messages at a time. Want to know that you care before they care what you know focus intensely on issues of trust, benefits, fairness and control. Doctors and nurses faith leaders challenges to effective rc. Media selectivity: controversy, conflict, events with high personal drama, failures, negligence, scandals and wrongdoings, risk or threats to children, stories about villains, victims and heroes.
