COM CM 280 Lecture Notes - Lecture 20: Joe Camel, Sexual Attraction, Geico Advertising Campaigns

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 280
• Professor: Traci Hong

Document Summary

Soda: which countries consume more soda/soft drinks per capita, 1. United states: has gone down over years, especially starting around 2005-2007 when obama was in office; Michelle obama"s healthy food campaign: consumption trends have become healthier (more water, less soda, 2. Belgium: coca-cola, normal rockwell-style of advertisements, wwii: soldiers would get coke and cigarettes for free, sex appeal, christmas campaigns. Increase in overseas advertising: due to market share decline, social/lifestyle advertising, 1971. I"d like to buy the world a coke : diet coke, people were turned off of soda, made products smaller and healthier portion control, appealed more to women, defensive advertising why you should buy coca-cola products. Mouse: on may 28 1997, the u. s. federal trade commission charged that the joe. Repetition & mere exposure: ad campaigns use the same spokespeople over and over, makes the brand more familiar, enhances learning, at some point, people become more worn out, exposure attitudes, repetition = liking, example.