SMG SM 131 Lecture Notes - Lecture 5: Eames Lounge Chair, Max De Pree, Profit Sharing

• School: Boston University
• Department: School of Management
• Course: SMG SM 131
• Professor: Kabrina Chang

Document Summary

Ultimate goal: get competitive advantage-the product itself cannot get advantage but the whole marrying. Use value proposition: kayak-convenience because portable, in the long term it will be the leader. Old strategy: use dealer to sell their product, indirect; outsource their design chain. Toms: new york times turning coffee into water to expand business model. Threat to office-furniture maker: the white-collar workforce was going to slow in the markets. More people work in home, real estate is crashing, few businesses cannot afford or want more creative. Solution: the creative office, a capability, building business in adjacent markets to provide revenues. Chose gary miller: doubling the size of the (cid:272)o(cid:373)pa(cid:374)y"s field i(cid:374) 3-5 years explore unfamiliar market. Integrate the low-voltage dc power of leds into office programmable environments. Office workers are able to use various devices, including their desktop computers, to reconfigure and reprogram the office environment. New business: convia was established as a hm subsidiary in 2006.