SMG SI 422 Lecture Notes - Lecture 15: Htc
21 Apr 2017
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Document Summary
Their desktops and portables were launched in 2006. Their ipads were launched in 2010, their ipods were launched in 2001, and their iphones were launched in 2007. Their iphones has been most successful with sales reaching ,519 in 2012, with second place being ipads with ,601. A lot of sg&a expenditure go into marketing their products. Samsung, motorola, and htc, who are all android-based. From 1991 to 2012, sg&a dollars cost has been increasing from ,740 to ,756 millions. However, sg&a has been decreasing as a percentage of sale from 28% to 6%. It is possible due to economies of scale. They are able to spread their fixed costs over their sales has increased exponentially over the last 10 years. The trend has been putting money into revolutionary products, such as the ipod, ipad, and iphone. They spent million into creating the iphone. From 1991 to 2012, r&d dollars cost has been increasing from to 2,872 million.
