ECON 201 Lecture 4: Price Discrimination

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Price discrimination: the business practice of selling the same good at different prices to different customers. Price discrimination is not possible when a good is sold in a competitive market. For a firm to price discriminate, it must have some market power. Price discrimination can increase profit, and allow a monopoly to sell to the entire market. A price-discriminating monopolist charges each customer a price closer to her willingness to pay than is possible with a single price. Price discrimination requires the ability to separate customers according to their willingness to pay. Sometimes monopolists choose other differences, such as age or income, to distinguish among customers. Certain market forces can prevent firms from price discriminating. One such force is arbitrage, the process of buying a good in one market at a low price and selling it in another market at a higher price to profit from the price difference.

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