ASL 101 Lecture Notes - Lecture 8: Business Continuity Planning, Proactivity, Program Evaluation
Document Summary
The earthquake of 2011 that hit the coast of japan was not only a humanitarian crisis , but also had a heavy impact on japanese economy. The whole world was watching devastated while 25,000 people died, went missing and were injured, 125,000 buildings were damaged which amounted to trillions in costs (schmidt & simchi-levi, 2013). Due to the fact that the automotive manufacturing plants were the main source of economy, it was a devastating to the economy that 80% of the japanese automotive plants suspended production. Nissan, one the three major japanese automotive manufacturers experienced significant damage. Prior to the earthquake both toyota and nissan accounted for over 50% of japanese production and eventually expanded their foreign production into several other countries, including north. Nissan expanded their foreign manufacturing footprint much more aggressively than. Toyota (schmidt & simchi-levi, 2013). they accomplished this by generating value for their customers and creating a competitive advantage among over things.
