COMM 214 Lecture Notes - Lecture 8: Barter, Shared Experience, Sketch Comedy
10 Dec 2020
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Document Summary
Controlling tv content: single sponsor supports and controls each program, 1950s, ex. Goodyear, colgate, buick: networks gain control, increased cost to sponsors. Introduced magazine format shows: introduced spectacular , sold ad spots to multiple advertisers. Cable is born: developed in 1940s to provide options to communities unable to receive traditional over- the-air tv signals, catv: community antenna television, served only 10% of the country, offered advantages, eliminated over-the-air interference, offered more channels. Drama: anthology dramas, influenced by stage plays, expensive, unappealing to mainstream, masterpiece theatre, episodic series, chapter shows: self-contained stories, grey"s anatomy, sleepy hollow, serial programs: continuing story lines, daytime soap operas. Other network programming: talk shows, the tonight show, tv newsmagazines, 60 minutes, reality tv, real world, the bachelor, the voice. Public television: created in 1960s, for viewers underserved by commercial tv, public broadcasting act of 1967 creates pbs, mister rogers" neighborhood, sesame street, barney, cable and satellite options, making pbs less necessary, future uncertain.
