RECR 422 Lecture Notes - Lecture 1: Target Market, Interrupt, Personal Selling

• School: Chico State University
• Department: Recreation and Parks Management
• Course: RECR 422
• Professor: Jessica Walter

Document Summary

Concept topic 1: marketing and promotions: defining key concepts. For all these questions, be able to list, describe, and offer examples: what is marketing, everything you strategically do to satisfy your customers (clients, patrons, publics, etc. ) repeatedly, marketing can be defined in two ways. What are these: an exchange between the suppliers and customers. It includes : a philosophy- that underlines all activities of business/ organization. Increased demand on money and time: consumers are increasingly discriminating. Not in communication with the consumer: personal selling: involves person-to-person communication of paid sales staff with potential buyers. Intention of making a sale: people at the mall, car salesman, sales promotion: incentives! Special actions, sales promotions designed to motivate trial and purchase: discounts, buy so much get free shipping, starbucks gold card, limited time offers, public relations: creating a positive organizational image. Often involves an affiliation of an organization or public cause; to promote goodwill and appropriate public image.