M B A 8450 Lecture Notes - Lecture 5: Dominant Design, Innovation Management
Document Summary
Understand the problem not where the product fails. Get in front of the customer (cardboard board example, something to show) early in the process. Change attitude from i know to an i believe attitude when developing product. Get good people to work with you in your team. Your project engineer will come up with an idea that is a cool project but will only look nice and won"t solve a problem. Make sure to keep in mind the 3 attributes that you need to solve or keep in order to make your. You build the atmosphere that rewards risk and failure. hey i didn"t get this . A project leader has to be a great manipulator motives, drive, what they want that i can trade for that, Nre: non-recurrent engineering, custom product requested by the customer but as a provider you have the right to ask for the customer to pay for it.