MKT-3010 Lecture Notes - Lecture 8: Country Financial, Global Entry, Global Marketing
Document Summary
11/20/2014 (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Transnational brands: brands are so 20th century . Risks: ignore growing markets, enter new markets. Exporting: least risky, make the products in one country, sell them in another. Franchising: not as risky because when you have an owner of a franchise they take on the responsibility of their store. Strategic alliance: when you have two or more firms working together, but they, the two firms have an agreement that will allow them to remain independent. serve more consumers. Direct investment: two or more independent companies join together to form a. Target market: global stp: much more complicated than local stp. The global marketing mix: global product service strategies. A maximum quantity of a good that can be brought into the country in a certain period of time. If there"s a high demand, but not many can be brought it, it will increase the price: global communication strategies.
