ECON 1110 Lecture Notes - Lecture 11: Marginal Revenue, Average Variable Cost, Marginal Cost

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Lecture #11 long run costs and output decisions september 29, In the long run: firm is not operating under a fixed scale (fixed factor) of, new firms can enter and existing firms can exit the industry production. In the long run maximizing profits: profit maximizing point - where mc=mr that actual revenue brought in by making that last unit just covers the cost of producing that last unit. To minimize losses in short run choose level of output where horizontal mr (which is also price) intersects atc at its lowest. The long run at prices below average variable cost, it pays a firm to shut down rather than to continue operating. The short run supply curve of a firm operating in a perfectly competitive environment is the part of its marginal cost curve that lies above its average variable cost curve (mr=p=d) Short run industry supply curve (horizontal summation of firms)

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