COMM 004 Lecture Notes - Lecture 6: Social Proof, Stephen Curry, Flowchart
28 Oct 2020
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If ppl central route = long term attitude change. Really want, messages are flawed do the very opposite. Ppl with peripheral route = short term, temporary. More likely to lead to temporary, vulnerable attitude change. Only works when persuader as the right cues = heurstic. But only if appropriate peripheral cues are employed. Misdeployed peripheral cue = sexual appeal in food ad. Johnson & johnson/ apple trust us. Ex) we"re the #1 in the nation (75% increased (last class) towel example) If you call in the next 20 mins, you"re getting this thing too. Works strategically when something goes away ppl want it moore. Purchased cuz of the deal (compared to what it used to cost) Price was compare at (another store) Johnson & johnson family company for so many years. Your grandma used it, your mom used it, so you should buy it too. Yard sign sign it and then put up the sign same petition but it.
