PSY 005 Lecture Notes - Lecture 3: Cognitive Miser, Blind Experiment, Cognitive Bias

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Independent variable: manipulated by the researcher, levels 2 minimum, variable whose effect is being studied. Dependent variable: measured by researcher, hypothesized to change in response to manipulations of the iv. The group that get thee manipulation are the experimental conditions. A group that does not get the manipulation is the control condition. Each subject has equal chance of being in any experimental group or control group. 2 or more groups are exposed to an iv and differences in a dv are examined. Internal validity: the extent to which we can draw about cause and effect: good design, control for confounds. External validity: the extent to which the findings generalize to other people, settings, Ivs and dvs: representative sample, replication, field experiments. Study of how people think/feel about themselves and the social world. How we organize, interpret, and remember the world. Automatic processing: low effort, automatic processing, unconscious, unintentional, effortless, involuntary. High effort, controlled processing: conscious, intentional, effortful.

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