EC 201 Lecture Notes - Lecture 9: Marginal Cost

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Individual decisions making is subject to trade off and costs: Re (f): human knowledge, information set, income, age, location, preference and taste. *individuals maximize their decision making considering their rational behavior* Common mistake: ignore implicit cost and focus exclusively on explicit cost. Implicit costs of an activity can be quite substantial sometimes greater than explicit costs. To make the right decision that leads to the best economic outcome, we need to calculate economic profit. Two way to calculate profit: accounting profit, = (business revenue - explicit costs and depreciation, economic profit, = (business revenue - explicit - implicit - depreciation, economic profit is often lower than accounting profit. Implicit cost of capital: forgone benefit such as income, rent, interest or other gains that owner could have realized from that capital if it had been used in its next best alternative way. Either-or-decision making principle: when making an either or decision choose the one with the positive economic profit.

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