MKTG 351 Lecture Notes - Lecture 14: Trade Fair, Tupperware, Package Pilferage
Document Summary
Review #1: classification schemes (types of retailers, department of commerce data indicates 97% of retail volume is in-store. 50% rule applies to the above: self-service, specialty stores, single line. Limited line: department stores, supermarkets, convenience stores, superstores, category killers, level of service (amount of service) Full-service: store retailing, volume, product line, relative price, organizational approach, discount stores, off-price retailers. Independent: corporate chain stores, voluntary chains, retailer cooperatives, franchise organizations, factory outlets, warehouse clubs. Review #2: non-store retailing, volume, types, direct-response, mail-order, automatic vending. In-home retailers: department of commerce data indicates 3% of retail volume is non-store. 50% rule applies to the above, actual is 20% 1. 9 2. 0: merchandise loss, shoplifting, pilferage, combined, add 7% to retail prices, future of retailing, wheel-of-retailing, non store growth, retail convergence, rise of megaretailers, globalization, communities and hangouts. 50% of total wholesale volume: expenses are 13% of sales, merchant wholesalers, agents and brokers, do not take title.
