APRD 1000 Lecture Notes - Lecture 4: Pampers, Lebron James, Google Books
16 Sep 2016
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Took michael jackson 2 weeks to sell 100,00 + albums, took lebron james 7 hours to get 150,000 twitter followers. Refrigerators that will tell you what you have in your fridge. The internet will disappear eric schmidt the internet as we know it. At the center of marketing is a brand. A brand is the sum total of everything a company does- the good, the bad and even the off strategy- that creates a large context or identity in the consumer"s mind. How the brand is communicating: good, bad, indifferent. Packaged goods: what you see in supermarkets, drug stores. Things you buy that you will have to buy again once they run out. i. e. toiletries, food, canned goods: because you run out/have to restock, you are making a continuous purchase/loyalty. Durable goods: things that you buy fairly infrequently in hopes that they will last a long time: i. e. cars, furniture, house appliances (washers, dryers, different, longer purchasing process.
