ECON-200 Lecture Notes - Lecture 11: Market Power, Perfect Competition, Orange Juice

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14 Sep 2020
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The key idea is free entry and exit. If the industry is profitable, other firms will inter, causing demand for existing firms products to decrease. If the industry is experiencing losses, firms will exit, demand increases. Entry and exit will stop when profit are zero. Mark ups are possible when a firm has market power and sells a differentiated product. Firms are relatively small, so they are not at the out put level where atc is minimized. To sell more, the firm would have to lower the price of the output. It is more profitable to produce at excess capacity. Firm could lower the price it charges and sell more. If the firm tired to set p=mc the level of out put would occur where atc>p and the firm would lose profits 66y. A highly differentiated product means: higher markups, larger excess capacity, higher price. A less-differentiated product means: lower markups, less excess capacity, lower price.

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