MK220 Lecture Notes - Lecture 2: Motivated Reasoning, Appraisal Theory, Ego Depletion
1 Nov 2018
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Document Summary
An inner state of activation that provides energy needed to achieve a goal. Processing information in a way that allows consumers to reach the conclusion that they want to reach. The consumer"s experience of being motivated with respect to a product or service, or decisions and actions about these. Long-term interest in an offering, activity, or decision. Temporary interest in an offering, activity, or decision, often caused by situational circumstances. Interest in thinking about and learning information pertinent to an offering, an activity, or a decision. Interest in expending emotional energy and evoking deep feelings about an offering, activity, or decision. Something that has a direct bearing on the self and has potentially significant consequences or implications for our lives. Our mental view of who we are. Abstract, enduring beliefs about what is right/wrong, important, or good/bad. An internal state of tension experienced when there is a discrepancy between the current and an ideal or desired physical or psychological state.
