MK220 Lecture Notes - Lecture 4: Implicit Memory, Knowledge Retrieval, Semantic Memory
1 Nov 2018
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Document Summary
The persistence of learning over time, via the storage and retrieval of information, either consciously or unconsciously. The process of remembering or accessing what was previously stored in memory. Input from the five senses stored temporarily in memory. The portion of memory where incoming information is encoded or interpreted in the context of existing knowledge, and kept available for more processing. The part of memory where information is permanently stored for later use. Knowledge we have about ourselves and our personal, past experiences. General knowledge about an entity, detached from specific episodes. When consumers are consciously aware that they remember something. Memory without any conscious attempt at remembering something. The process of identifying whether we have previously encountered a stimulus when re-exposed to it. The ability to retrieve information about a stimulus from memory without being re-exposed to the stimulus again. Transferring information into long-term memory by processing it at deeper levels.
