MK221 Lecture 4: MPE_ Chapter 8

• School: Emerson College
• Department: Marketing Communication (MK)
• Course: MK221
• Professor: anaele

Document Summary

Advertisers by oct (sep prime) - sep. But it"s not about tv, radio, or print anymore. A third of all consumer media time spent and advertising dollars are spent in television media. Older generations watch a lot of tv. Things can change and you only have an out based on out clauses, which may not work in your favor depending on time of cancelation or schedule changes. Consists of unsold inventory or upfront inventory that was given back via out clauses.