IS 379 Lecture Notes - Lecture 8: Master Data Management, Web Analytics, Predictive Analytics
Data Visualization
Displaying data in easy to understand maps, dashboards, drill-downs
Business Analytics/Data Analytics
Business Analytics
- Data scientists
- Generated by:
- Smartphones, iPads, Tablets
- M2M sensors in everything from airport runways to casino chips
- Tweets, posts, blogs
- Web searches
- Video/Photos from users
- B2B
Data Analytics:
- Fine meaningful insights, better understand
Big Data
- Today there is unprecedented amount of data
- Mainly from social media texts and other posts (e.g. Facebook, SnapChat, Instagram, Pinterest, Twitter)
- Also from machine-generated data like your phone's GPS
Digital Business
A social, mobile, and Web-focused business
McCain Case
- McCain is a world leader in frozen foods, market leader in french fries
- 110 countries
- Over 100 oven-ready frozen-food products
- Who do they directly sell to?
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- McCain must achieve end-to-end traceability
- Think: If you got a counterfeit note, would you know where it came from?
- 3 major challenges:
- Drop in demand of frozen foods
- Perishable inventory
- Technology dependent
- Keep employees informed, automate, decision-making, collaboration, business partners
- Managing with Digital Technology
- Data analytics for innovation and competitive advantage
- Analytics of customer data media available across McCain, from executive boardrooms to factory floors
- Better Prediction, Better Results
- CEO and other top managers view dashboards from their mobile devices
- Discover answers, forecast, predict, drive innovation
- Dashboards create productive competition among employees
- 10-foot dashboards strategically placed near cafeterias
- Everyone knows exactly how well their plant is doing compared to other plants
- Transformed work environment and Increased performance
Dashboards
- Create productive competition among employees (look at McCain Case)
CX (Customer eXperience)
- About building the digital infrastructure that allows customers to do whatever they want to do,
through whatever channel they choose to do it
Cloud Computing
- A style of computing in which IT services are delivered on-demand and accessible via the Internet
Data Science
- Targeted marketing, trend analysis, individually tailored products and services
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find more resources at oneclass.com
- Data scientists are employed at Facebook, Twitter, and LinkedIn with high salaries
- The median salary for data scientists in $117,500
- By contrast, a business analyst earns an average of $61,000
- Demand outpacing supply. Only video game designers growing more
LinkedIn Example
- Earlier, had only 8 million members
- Not making connections with other members besides people they personally knew
- Defeats the purpose of networking
- Analyzed user profile data, looked for patterns to predict whose networks each user would fall in
- Displayed 3 best matches for each user
- With this one feature, LinkedIn skyrocketed
M2M Tech/Connected products
M2M Tech
- Sensors in everything from airport runways to casino chips
Connected Products
- Insurance companies offer to install location sensors in customers cars. Price insurance based on how a
car is driven and where it travels
- Pricing better matches actual risks than the proxies (age, gender, residence)
- In healthcare, sensors monitor patient's behavior and symptoms in real time and much lower cost
- Prevent heart attacks before they occur
- Reduce over $1 billion in hospitalization
- Farms use sensors to adjust fertilizer based on field conditions, weather, soil changes, etc.
- Billboards in Japan scan people passing by, and change the display accordingly
- Cars with sensors can detect imminent collisions and take evasive action
- Accident reductions could exceed $100 billion annually
IS careers outlook
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Displaying data in easy to understand maps, dashboards, drill-downs. M2m sensors in everything from airport runways to casino chips. Today there is unprecedented amount of data. Mainly from social media texts and other posts (e. g. facebook, snapchat, instagram, pinterest, twitter) Also from machine-generated data like your phone"s gps. Mccain is a world leader in frozen foods, market leader in french fries. Keep employees informed, automate, decision-making, collaboration, business partners. Data analytics for innovation and competitive advantage. Analytics of customer data media available across mccain, from executive boardrooms to factory floors. Ceo and other top managers view dashboards from their mobile devices. Everyone knows exactly how well their plant is doing compared to other plants. Create productive competition among employees (look at mccain case) About building the digital infrastructure that allows customers to do whatever they want to do, through whatever channel they choose to do it.
