MAR 4503 Lecture Notes - Lecture 10: Sustainable Tourism, Organic Milk, Life-Cycle Assessment
Document Summary
Improve accountability and transparency in the financial system. Dodd-frank wall street reform and consumer protected act 2010. Protect consumers from abusive financial service practices. Example of social responsibility mandated by an act of congress. Environmentally friendly principles to produce pesticide-free, fertilizer-free yogurt. Levi"s one of the first to conduct a life-cycle assessment. Marketers at levi"s assessed the firm"s major products to identify opportunities for improving sustainability. Looked at how often consumers wash jeans. Most americans wear their jeans 2 times and then wash them; too frequent. Europeans wear their jeans 2 - 3 times and then wash. Asians/china wear about 4 times and then wash. Barriers to encouraging sustainable consumer behavior: lack of awareness and knowledge, negative perceptions, distrust. Lightbulbs transition to led, don"t trust government for taking them away: high prices, low availability. Strategies of environmental marketing: eco-efficiency, beyond-compliance leadership, eco-branding, environmental cost leadership. Publix milk and organic milk, organic costs 40-50% more.
