MAR 4503 Lecture Notes - Lecture 14: Symbolic Interactionism, Impression Management, Online Identity
Document Summary
The difference between humans and all other beings. Self: how a person perceives his own characteristics, values, behaviors. The self concept: summary of the beliefs a person holds about his own attributes. Self esteem: the positivity of a person"s self concept. Ideal self: a person"s conception of how he would like to be. We choose products if they are consistent with out actual self or if they help us reach our ideal self. Agency: person"s tendency to reflect his individuality. Communion: refers to the merging of a person into a large group. Social comparison: a person evaluates his being by comparing it to that of certain groups of people. Self presentation: how we build and deliver the meaning of our self. Private self: constructed through one"s choices and behaviors away from others. Public self: created by building and image of one"s self i. Impression management: a person"s attempt to please a particular audience.
