FM 114 Lecture Notes - Lecture 7: North American Free Trade Agreement, Outlet Store, Macy'S

• School: FIT
• Department: Fashion Business Management
• Course: FM 114
• Professor: Lampley

Document Summary

Merchandiser: sets the looks of the line: regional markets: atlanta, dallas, los angelo"s, Designers: 1st- name designers: name on label, responsible for color, fabric, trim, silhouette (ralph lauren, donna. Karen: 2nd-stylist designer: company name on label, adapt name designer"s styles at moderate to low prices, 3rd- freelance designer: sells sketches or cds of their designs to manufacture (has no responsibility for line) Manufacturer & designer: has garments produced- sells them to retail buyers. Contractor: in secondary market assembles your garments (makes merchandisers floor ready) Merchandising calendar: lists all meeting to produce a line concept to completion. 1 plan line: ce0|president, designer, merchandiser, sales manager (to tell you what"s selling) What it consists: sketches: drape garments, color palettes, styles are judged on: Individual merit, and suitability to the line as a whole. Steps: lab dips: standards for solid color fabrics. Cad- computer aided design: speeds up the design process.