MMC-2000 Lecture Notes - Fall 2015 Lecture 21 - Unrequited love, Human behavior, George Gerbner
Document Summary
Common misperceptions (cid:862)it is (cid:374)ot real a(cid:374)d people k(cid:374)o(cid:449) it is (cid:374)ot real(cid:863) Yes, most of us know it is fiction, still affects us (cid:862)it is o(cid:374)l(cid:455) pla(cid:455)/e(cid:374)tertai(cid:374)(cid:373)e(cid:374)t(cid:863) Play, how we spend our time, has a great effect on us (cid:862)it is just a refle(cid:272)tio(cid:374) of so(cid:272)iet(cid:455), (cid:374)ot a (cid:272)ha(cid:374)ge age(cid:374)t i(cid:374) it(cid:863) Not very accurate reality (cid:862)it o(cid:374)l(cid:455) rei(cid:374)for(cid:272)es e(cid:454)isti(cid:374)g (cid:271)eliefs/(cid:448)alues(cid:863) Advertising would be nil (cid:862)if it i(cid:373)pa(cid:272)ts a(cid:374)(cid:455)thi(cid:374)g, it is just tri(cid:448)ial thi(cid:374)gs (cid:894)like fads a(cid:374)d fashio(cid:374)(cid:895)(cid:863) These are a bit more than trivial, have a huge impact economically if not culturally. Not a matter of opinion, subject of social science research. Differe(cid:374)tiati(cid:374)g (cid:862)so(cid:272)ial s(cid:272)ie(cid:374)(cid:272)e(cid:863) (cid:894)or (cid:862)soft s(cid:272)ie(cid:374)(cid:272)e(cid:863)(cid:895) fro(cid:373) (cid:862)hard s(cid:272)ie(cid:374)(cid:272)e(cid:863) Hard sciences work every time, set variables and knowable outcomes. Social sciences have many variables contributing, much more complex. Work not with solid equations, but with patterns. Tv chief storyteller in society, people spend so much time with it.
