Mar-3023 Lecture Notes - Lecture 4: Consumerism, Corporate Social Responsibility, Root Mean Square
Document Summary
Is an organization"s obligation to maximize its positive impact and minimize its negative impact on society. Generates indirect long term bene ts such as greater employee commitment and improved business performance. Socially responsible rms strive for marketing citizenship. Marketing citizenship is accomplished when a rm ful lls the economic, legal, ethical and philanthropic social responsibilities expected by stakeholders. At the most basic level, all companies have an economic responsibility to be pro table so they can. Provide a return on investment to their owners and investors. Contribute goods and services to the economy. Marketers are expected to follow all laws and regulations designed to keep us companies" actions within the range of acceptable conduct and fair competition. Marketing ethics are principles and standards de ning acceptable conduct in marketing as determined by various stakeholders including. Philanthropic responsibilities are not required of a company, but they promote human welfare or goodwill.
