COMM 1000 Lecture 7: 9/24/18
27 Sep 2018
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Document Summary
Relies on advertising to stimulate demand for goods and services. Capitalist economy is characterized by the ownership of the means of production, distribution, and exchange. Advertising integral part of urban landscape- outdoor environments. Shopping can be a social activity in space. Can be inspirational to window shop, goal setting exercise. Appeals to diverse age groups and demographics. Identity is constructed through what we buy/consume. Clothing = brands and logos, graphic vs plain. Advertisers imbue products with qualities/values they don"t inherently possess. What a product costs in society in a system of exchange. How valuable a product is to society. Acquire new and abstract meanings through advertising and marketing. Signified is the product, the signifier is how we interpret the meaning. Creates relationship between product (signified) and its encoded mean (signifier)
