COMM 1000 Lecture Notes - Lecture 10: Free Market
Document Summary
The use in which technology is put. Social and intellectual environment made possible by that technology. Predisposed to be more useful in certain ways. Ex. printing press linguistic medium reproduce written word. Influences in development of television in america. Free market economy limited scope for government control or intervention. Wealth and economic resources controlled/owned by individuals and commercial organizations/entities. Industrialization produce media technologies that were affordable. Infrastructure such as tv networks, newspaper, magazines etc. Entertainment is the inherent bias, the default setting for american television production. Tv portrays the perfect life we should all strive for. Profit driven business commercial tv (ratings) (advertising/sponsorship) Public conceived as a commodity to be sold. We need to be entertained all the time.