ECON 101 Lecture 29: Microeconomics - Lect 29

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22 Dec 2020
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Consumer behavior means people trying to get satisfaction; subjective. To analyze consumer behavior, we assume that each individual is trying to maximize some personal measure of the satisfaction gained from consumption of goods and services. Utility: a measure of the satisfaction the consumer derives from consumption of goods and services. Consumption bundle: the collection of all the goods and services consumed by that individual. Utility function: the relationship between an individual"s consumption bundle and the total amount of utility it generates for that individual. Utility functions vary from person to person with different tastes. Concept of a utility function is a way of representing the fact that when people consume, they take into account their preferences and tastes in a more or less rational way. To maximize total utility, consumers must focus on marginal utility. Marginal utility (mu): the change in total utility generated by consuming one additional unit of that good or service.

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