PSYC 1101 Lecture Notes - Lecture 1: Psychological Resistance, Cognitive Dissonance
Document Summary
Norm of reciprocity, positive mood/compliments, norm of similarity/social validation (50 million. Elvis fans can"t be wrong, buy something on amazon, there are stars to rate), scarcity/ psychological resistance (only 5 minutes left!) Mood, reciprocity doesn"t really work; individuate/relate as a waiter/waitress and then receive more tips (call customer by name, smile, tell jokes) Conformity: giving in and doing what everyone else is doing; compliance: doing what someone directly asks you to do; obedience: doing something because an authority figure tells you to.
