A M D 362 Lecture Notes - Lecture 1: Consumer Behaviour, Multicolor, Liberal Democracy

• School: Iowa State University
• Department: Apparel, Merchandising and Design
• Course: A M D 362
• Professor: Janfitzpatrick

Document Summary

Relationships of dress - biological, aesthetic and social *all are subject to change* Differences + similarities = enormous variety in dress. Social structures - kinship and family, religion, political system, economy. Individual psychological makeup - concept of self," personal choice, self expression. Dress is a nonverbal communication system that tells us: (information about the context within which dress is worn) Socioeconomic class/occupation, psychological state, culture, information about the context within which dress is worn. Why we study dress - functions (many forms of dress fulfill more than one function) 1- alterant of body processes to change look, shape, texture, scent and/or taste of body, provide support for health. 2- protection: based on environmental needs create physical micro-environment, provide interface for body, based on ideas and beliefs ideas of modest, amulets fro good luck. 3- communicate who we are ethnic group, marital status, work group, **dress is an assemblage of modifications of the body and/or supplements to the body**