MKT 340 Lecture Notes - Lecture 2: Corporate Social Responsibility, Marketing Ethics, Business Ethics
7 Feb 2020
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Chapter 4 - conscious marketing, corporate social responsibility, and ethics. Conscious marketing: an approach to marketing that acknowledges four key principles: a higher purpose, stakeholders, conscious leadership, and a conscious culture. Marketing"s greater purpose: corporate social responsibility as an element of. Corporate social responsibility (csr): refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Reflects a mechanistic view of business takes a holistic, ecosystem view of business as a complex adaptive system. Often grafted on to traditional business model, usually as a separate department or part of pr. Social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders. Sees limited overlap between the business and society, and between business and the planet. Recognizes that business is a subset of society, and that society is a subset of the planet.
