JMC 20001 Lecture Notes - Lecture 6: Political Status Of Puerto Rico, Fox News, Public Sphere
21 Oct 2018
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Document Summary
Economics of media: market model: advertising and subscription fees, public sphere model media are the source of views, information and entertainment. Serving the public interest: new media model. Conglomerates: large companies involved in many types of businesses. Vertical integration: occurs when companies own both production and distribution facilities, newspaper publisher buys a paper plant, an ink plant, a trucking company and newsstands, nbc buying universal studios. Horizontal integration: occurs in media businesses when one company wants to sell its properties and products across different types of media, a television network buys a publishing business to distribute books about its programs. Monopoly: one company that dominates an entire industry, many local newspapers are monopolies in their communities, the akron-beacon journal. Oligopoly: small number of companies dominate an industry, six movie studios receive 90% of american film revenues, disney/abc, viacom/cbs and fox/news corporation are examples. Media markets have many producers and sellers, but only a few within a category e. g. radio.
