JMC 28001 Lecture Notes - Lecture 7: Federal Communications Commission, False Light, Federal Trade Commission
16 Oct 2018
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Document Summary
Key legal concerns for pr professionals: first amendment, defamation (libel, slander) Invasion of privacy: ownership of ideas, copyright laws, government regulations. How does the law affect pr work: understand the laws that govern your work, health care: health privacy laws, nonprofits: laws governing reporting donations, schools: student privacy, industry: safety and trade laws. Ignorance of the law is never a defense. Instead of: she performed poorly say our sales goal is ,000 annually. Fair comment defense: opinions have a degree of legal protection under the first amendment. Invasion of privacy: privacy = the right to be let alone , protection against the unauthorized commercial use of person"s picture, likeness, name, protection against having your private information (medical records, grades) exposed. Intrusion into a person"s home (physical or electronic intrusion in the home, where people should have the expectation of privacy: representing someone in a false light.
