JMC 28001 Lecture Notes - Lecture 11: Crisis Management, Voyeurism, Consumerism

• School: Kent State University
• Department: Journalism and Mass Communication
• Course: JMC 28001
• Professor: Stephanie Smith

Document Summary

Crisis communication: a specific but integrated communication discipline, a thriving and lucrative practice of pr, a pop culture sensation in the u. s, tv: scandal, movies: our brand is crisis. What causes a crisis: denial/lack of planning. It takes experience and discernment to know the difference. Nuisance: starbucks christmas cup: a social media personality and former minister calls this cup anti-christmas and anti- Three critical stages of crisis communication: pre-crisis, crisis response, post-crisis. Pre-crisis: preparation: expect the unexpected, think the unthinkable, rehearse for the worst, scan the environment: anticipate issues in your industry. What are the greatest concerns of employees: regularly evaluate your level of readiness, imagine your organization recovers well from this crisis what steps did you take from the very beginning. Crisis don"t"s: don"t have multiple spokespeople/multiple channels of communication, have one unified voice, one authoritative source, the best source is not always the ceo, don"t always take the lawyer"s advice.