VCD 13000 Lecture 3: Chapter Three Visual Theories

• School: Kent State University
• Department: Visual Communication Design
• Course: VCD 13000
• Professor: Doug Strahler

Document Summary

Similarity: objects that look similar will be automatically grouped together and perceived as a pattern. Proximity: elements near each other, in spatial proximity, are perceived as belonging together. Continuation: perceived visual paths or connections (actual or implied) among parts. Closure: the mind"s tendency to connect individual elements to produce a completed form, unit, or pattern. Figure/ground: the mind"s ability to identify a figure from the background. Symmetry: the mind perceives objects as being symmetrical and forming around a center point. Law of common fate: elements that move together are likely to be perceived as a unit. Isomorphic correspondence: relates to meaning and emotional response, when we see an image we interpret its meaning based upon our experiences and memories. Constructivism: viewers eyes are constantly in motion as they scan an image to build a mental picture of a scene, gestalt=passive, constructivism=active.